I’m a visual person. If you ever want me to remember something, draw it. When I think about brands, I think of the most popular symbols out there. We’re all familiar with the check mark by Nike. Or the red and white colors on the Coca-Cola bottle. Those things represent their brand.
According to this article in BusinessWeek, “your brand is the genuine “personality” of your company. It is “what your company stands for and is known for.” Typically, a company has a logo or symbol that represents the company or its products. While perusing BeHance today, I came across this really cool brand named Luckipocki. Their purpose is to spread “a positive message of luck and happiness” on tote bags. How dope is that?! Simple, yet so creative. Click here for more photos.
How creative have you gotten with your brand?